Mint Key has supported the Freds Pass Rural Show since 2018. The initial contract commenced assisting with their long-term plans to grow and become sustainable.
Year 1 was working alongside the Board and understanding the challenges.
Year 2 implemented some change to offset the challenges and test the systems. Lift the agriculture sector within the public eye and further develop the Paddock to Plate (food) marquee.
Year 3 implementation towards becoming sustainable by introducing a ‘community’ event, 50km Feast. The feast highlighted the point of difference from other shows and the commitment of the Freds Pass Rural Show to work towards sustainability.
Work included:
- Funding submissions – preparing and writing
- Stakeholder engagement
- Lobbying – NTG and Litchfield Council
- Event Management – Paddock to Plate and 50km Feast
- Marketing management and training
- Attend Board meetings
